Mobile Game Marketing & User Acquisition - Metbix Studio

Mobile Game Marketing & User Acquisition

Field-Tested UA Services for Profitable Growth at Scale

We help game studios acquire high-quality players through data-driven creative production, strategic media buying, and relentless optimization. From indie developers to AAA publishers, we deliver ROI-positive user acquisition that scales.

  • Performance Creative Production
  • Multi-Channel Media Buying
  • Advanced Analytics & Attribution
  • Continuous A/B Testing & Optimization
Get Your UA Strategy

500M+

Installs Driven

$50M+

Ad Spend Managed

150+

Games Scaled

3.2x

Avg. ROAS Improvement

Our Mobile Game Marketing Services

End-to-end user acquisition solutions designed to hit your KPIs

🎬

Creative Production

High-converting ad creatives that capture attention and drive installs. Our in-house team produces thousands of performance-tested assets monthly.

  • Playable Ads (HTML5)
  • Video Ads (15s, 30s, 60s)
  • Static & Carousel Ads
  • App Store Assets (Screenshots, Videos)
  • Influencer Content Creation
  • Localized Creatives (30+ Languages)
📱

Media Buying

Expert campaign management across all major mobile ad networks and channels, optimized for your CPI, CPA, and ROAS targets.

  • Facebook/Instagram Ads
  • Google UAC & Display
  • TikTok For Business
  • Unity Ads & ironSource
  • AppLovin & Vungle
  • Apple Search Ads
📊

Analytics & Attribution

Deep-dive analytics and attribution modeling to understand what's working, what's not, and where to double down.

  • MMP Integration (AppsFlyer, Adjust)
  • Custom Dashboard Setup
  • Cohort Analysis & LTV Modeling
  • Creative Performance Tracking
  • Fraud Detection & Prevention
  • Real-Time Reporting
🔄

Ongoing Optimization

Continuous testing, iteration, and scaling to maximize your return on ad spend and hit profitability faster.

  • A/B Testing (Creatives, Audiences, Bids)
  • Budget Reallocation
  • Creative Refresh Cycles
  • Audience Segmentation
  • Seasonal Campaign Planning
  • Competitor Analysis

Our Proven UA Process

01

Discovery & Audit

We analyze your game, target audience, current campaigns, and competitors to identify opportunities and set KPI benchmarks.

02

Strategy Development

Custom UA roadmap with channel mix, budget allocation, creative themes, and success metrics tailored to your goals.

03

Creative Production

Rapid production of high-performing ad creatives based on proven frameworks and game-specific insights.

04

Campaign Launch

Multi-channel campaign deployment with proper tracking, attribution setup, and initial optimization.

05

Test & Iterate

Continuous A/B testing of creatives, audiences, and bid strategies to improve performance metrics.

06

Scale & Optimize

Increase budgets on winning campaigns while maintaining or improving efficiency and profitability.

Channels We Master

Expert campaign management across all major mobile advertising platforms

📘

Facebook & Instagram

🔍

Google UAC

🎵

TikTok Ads

🎮

Unity Ads

📱

ironSource

🍎

Apple Search Ads

⚡

AppLovin

📺

Vungle

🎯

Snapchat

🐦

Twitter/X Ads

📹

YouTube Ads

🎬

AdMob

Proven Results Across Industries

Real case studies showcasing our expertise in driving profitable user acquisition

ChatPDF

+320%

ROAS increase with +156% subscriptions and -42% CAC

ØNSK Wishlist

Norway's #1

Fastest growing app through strategic UA

FET Dating

-66%

Lower CPA with +162% more subscriptions

Star Chef 2

+45%

ROAS increase using AI-generated creatives

Fastic

#1 Fasting

Scaled the #1 fasting app to market leadership

TIER Mobility

To The Moon

Scaled user acquisition budget exponentially

Kaufda

+1000%

Growth with 70M impressions secured

Miles Mobility

+260%

Success using smart bidding strategies

Inshallah Dating

+1253%

Revenue increase through iOS scaling

NeuroNation

+93%

More downloads through ASO in Korea

Retargeting Campaign

+77%

Spend increase while decreasing CPA by 32%

Femtasy

€0 to €30K

Monthly spend scaling through TikTok Ads

StoryBeat

2x Impact

Double the impact, half the time with AI

BIGVU

TikTok Scale

Scaled TikTok campaigns to new heights

AlphaSkullz NFT

Zero to Hero

Took an NFT project from zero to hero

Petit BamBou

+23%

Conversions via TikTok Smart Performance

Clark

-50%

CPL reduction through optimization

PURE App

-74%

Lower CPI while skyrocketing ROAS goals

NeuroNation

+117%

ROAS increase through strategic campaigns

Inshallah

-15%

CPI reduction with AI creative translations

Azar

+77%

Revenue increase through optimization

Petit BamBou

New Heights

Boosted TikTok performance significantly

Slide

-40%

Cost per signup on TikTok campaigns

Himalaya

Lower CAC

Scaled Facebook Ads while reducing CAC

NeuroNation

-34%

CPP decrease on Google via creative framework

Rubarb

User Growth

Grew user base through TikTok performance ads

Actio

SKAdNetwork

Optimized conversion events successfully

Fast Commerce

+5152%

Paid users increase through rapid scaling

Why Game Studios Choose Metbix

Gaming-Native Team

Our team consists of former game developers, UA managers from top studios, and performance marketers who live and breathe mobile gaming.

Creative Excellence

In-house creative team producing 500+ ad variants monthly, all optimized for performance based on real data from thousands of campaigns.

Platform Partnerships

Certified partners with Meta, Google, TikTok, and Unity, giving us early access to beta features and premium support.

Transparent Reporting

Real-time dashboards, weekly performance reviews, and full visibility into every dollar spent and every player acquired.

Scalability Focused

We don't just launch campaigns – we build sustainable, profitable UA engines that scale from $10K to $1M+ monthly spend.

Genre Expertise

Deep experience across all genres: Casual, Puzzle, RPG, Strategy, Hyper-Casual, Mid-Core, Match-3, and more.

Frequently Asked Questions

Q. What's your typical contract length?
Ans. We recommend a minimum 3-month engagement to properly test, optimize, and scale campaigns. However, we offer flexible month-to-month agreements after the initial period. UA takes time to compound, and we're focused on long-term partnerships, not quick wins.
Q. How much ad spend do we need to get started?
Ans. We work with budgets starting at $10,000/month for testing and validation, up to multi-million dollar campaigns for mature titles. The ideal starting budget depends on your genre, monetization model, and growth targets.
Q. Do you work on a performance basis or retainer?
Ans. We offer both models. Our standard approach is a monthly retainer + performance bonuses tied to hitting KPIs (CPI targets, ROAS goals, etc.). For proven games with strong unit economics, we can discuss pure performance-based arrangements.
Q. What game genres do you specialize in?
Ans. We have extensive experience across all mobile game genres: Casual, Puzzle, RPG, Strategy, Simulation, Hyper-Casual, Mid-Core, Match-3, Card Games, and more. Our team members have worked on 150+ titles across every major category.
Q. How quickly can we see results?
Ans. Initial campaign setup and testing takes 2-4 weeks. You'll start seeing meaningful data and optimization improvements within 30-45 days. Significant scale and profitability improvements typically materialize in months 2-3 as we identify winners and eliminate underperformers.
Q. Do you handle creative production in-house?
Ans. Yes! We have a full in-house creative team including video editors, motion designers, copywriters, and playable ad developers. We can produce hundreds of ad variants monthly and rapidly iterate based on performance data.

Ready to Scale Your Mobile Game?

Let's discuss how our field-tested UA strategies can drive profitable growth for your game

Get Your Free UA Audit
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